Mio Water

This is a comp for an enhanced table ad. Mio was running a print ad that would reveal their messaging when you torn it out of the magazine and submerged it in water. Since it is not recommended to submerge your tablet in water, we came up with the idea to make it possible to view the message virtually. When the user taps the water droplet, more water starts to drip until the page looks full. Then the animation slowly reveals the ad beneath. The final version was realized by an outside digital agency.