Alfa Romeo

Alfa Romeo wanted an aggressive print campaign with interactive elements, something that really spoke to energy and passion of the Alfa Romeo. I worked with our print facilities to develop these concepts.

The first was a two sided insert that when the reader pulled the tab and pressed the start button, the sound of the Alpha Romeo roaring to life would be heard. The lights of the car on the other side would flash, shining out from underneath the page.

The second idea was to put the reader in the (virtual) driver's seat, by incorporating VR into unit. The VR glasses were part of the page and could be popped out and used in conjunction with your mobile phone.

The third idea was a more traditional disruptive ad spread. The Alpha Romeo ad would occupy the bottom third of the spread. The left hand side was designed to mimic the edit above the ad. The car is racing through the ad/edit leaving the words in it's wake.