For season two of Amazon's The Man In The High Castle, I created a 6 page booklet insert that was designed to look like Time Magazine from the 60's, the time period in which the show takes place. I commissioned two illustrators to replicate the distinct illustrative look the magazine had during that time period. As it was featured in Time's Person of the Year issue, it drew some media attention due to its unintended parallels to then President Elect Trump.

Link:
ADWEEK

This piece was also nominated for a 2017 Kelly Award for Best Print Magazine Creative.

A mock for an interactive unit that pairs the user with the flavor of Vitamin Water that perfect for them. The user selects answers to 5 questions and then told which flavor they are most like. The user is then encouraged to buy the product or share the results on social media.

Part of my duties as Design Director have been to develop and execute a design and branding strategy for Nucleus Marketing Solutions. This is a sampling of the work that I have done that is directly related to the Nucleus brand.

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USPS was looking for a way to create a special unit that highlighted the advantages of shipping your holiday gifts with them. We came up with an idea to turn the entire ad into wrapping paper. The inside spread featured coverage of three craft experts alongside various shipping tips. The user was encouraged to tear out the spread and wrap a gift in it. We even included a perfed holiday tag insert.

Starting with Degree's tagline, Unapologetically Strong, we created a campaign called "Pushing Boundaries around Erin Andrews." It was an opportunity for her to tell her story and hopefully inspire other women to find their own strength to follow their dreams.

These ads were developed in conjunction with Fortune's Global 500 issue. We created three ads that then ran behind three alternate Global 500 covers. The concept of the ad was 500 reasons to own a Porsche. We surveyed the CEO's of the Forbes 500 list, and asked them what they loved most about their Porsches. We then used the real quotes in the ads.

This was a spread with a perfed (removable) pill/coupon for Nexium 24hr. The concept was that Nexium followed Rascal Flatts in a sort of, "A Day In The Life of..." as they performed, ate amazing food and met with their fans.

Time Inc.'s iconic LIFE magazine may no longer be in print, but it still exists online as a part of Time.com. Time Inc. decided that the property would also be useful for showcasing the VR and interactive experiences that it was creating for its various news and lifestyle publications. This ad ran in several marketing industry publications just in advance of LIFE VR's announcement at the 2016 Time Inc. Newfronts.

Alfa Romeo wanted an aggressive print campaign with interactive elements, something that really spoke to energy and passion of the Alfa Romeo. I worked with our print facilities to develop these concepts.

The first was a two sided insert that when the reader pulled the tab and pressed the start button, the sound of the Alpha Romeo roaring to life would be heard. The lights of the car on the other side would flash, shining out from underneath the page.

The second idea was to put the reader in the (virtual) driver's seat, by incorporating VR into unit. The VR glasses were part of the page and could be popped out and used in conjunction with your mobile phone.

The third idea was a more traditional disruptive ad spread. The Alpha Romeo ad would occupy the bottom third of the spread. The left hand side was designed to mimic the edit above the ad. The car is racing through the ad/edit leaving the words in it's wake. 

Ghirardelli was running a new ad campaign called "Take in the Dark". It focused on enjoying the smooth, rich taste of their intense dark chocolate. We created a advertorial campaign to compliment that concept. The advertorial focused on the intense moments that one might enjoy this chocolate.

Claritin was looking for an interactive print piece. The idea was that the user could tear out the ad and fold it into a paper fortune teller that would dispense tips for staying allergy free year round.

The trade ad I designed for Time Inc's launch of the Foundry.

This was a mock designed to showcase the Samsung Gear S2's many features by pairing it with real editorial content/features. The relevant Samsung ad would surround the edit with a 1/3 ad along the bottom and a full page ad to the right.

When Nucleus moved into it's new office, I designed the lobby signage and vinyl art that covered the front door, walls and main conference room windows. 

Designed to feature Rotel as the perfect party dip for any occasion. These ads ran in all Time Inc. brands, against the Super Bowl and Oscars. 

A light box unit that was created for SPAM's Can Challenge. The unit featured videos of different SPAM challenges as well as recipes. This unit ran on Time Inc.'s food and lifestyle brands.

This was an two page spread that featured a advertorial page on the left and a brand ad on the right. For this campaign, Mazola wanted to feature the heart healthy attributes of it's corn oil. Chef influencers were hired to prepare a heart healthy meal using the cooking oil. 

I was responsible for creating the look and feel for Time Inc.'s Newfronts presentation. This included the logo, trade ad, evites, booklet and collateral. 

This was a comp for a program we called "Rock Your Legs." This ad presented three Shick products the user could also tear it out and fold into a  paper speaker. There is also a QR code on the back that linked to a specially curated Spotify playlist.

Battle of the Bites was a Time Inc. corporate sales meeting/team building cook-off event. The entire corporate team was divided into 5 teams and and assigned a professional chef to help develop one dish using provided ingredients. I was asked to design the logo, the signage and the aprons.

This is a comp for a program we called the New Famous. The concept was based around the idea that new stars rise to the top as traditional celebrity evolves and featured stars from Youtube and Instagram. This is an ad for a proposed series of shorts that delve into the lives of these everyday celebrities, and explores what makes them unique.

Newfront is the annual digital video marketplace organized by the IAB (Interactive Advertising Bureau) to showcase to advertisers their original video programming. This was Time Inc.'s first foray into digital video content creation. I created all the print and digital advertising assets for the event. This includes (in order): the Newfront logo, the booklet containing Time Inc.'s programming slate (followed by excerpt), the Newfront ad that ran in ADWEEK, the banner ads, and the lanyards.

This was a comp designed to showcase not only Shinola, but also the impact they are currently making in Detroit. Assignment Detroit shows that there are still beautiful things being built in Detroit, and that Shinola will continue to support them.

Time Inc. created an event series called "Live In the TIBS Lounge" that brings performers in to entertain our employees. I created the poster for the series.

Designed to show the storage capacity of the new Nissan Versa Sedan, this is a reverse gate page that opens to reveal potential prizes as part of a sweepstakes. There were two versions – the one pictured here and another focusing on fashion and travel.

Lorum Ipsum

This in an evite I created for our holiday party. We were fortunate enough to have the Lone Bellow perform.

This is a digital comp for ZICO's Crack Open Life campaign. The first two screens feature a rollover event calendar that suggests various ways the user can turn up their summer and have more fun. The Second screen shows an example of the rollover reveal.

The iPad features a watercolor unit. This is an ad product that acts as a content aggregate site. It features curated Instagram content and digital postcards from the Crack Open Life campaign.

This is a comp for an enhanced table ad. Mio was running a print ad that would reveal their messaging when you torn it out of the magazine and submerged it in water. Since it is not recommended to submerge your tablet in water, we came up with the idea to make it possible to view the message virtually. When the user taps the water droplet, more water starts to drip until the page looks full. Then the animation slowly reveals the ad beneath. The final version was realized by an outside digital agency.